Halloran
Insights
What we’re telling our clients this week.
Notes on media, reputation, and crisis response — written by the people doing the work, not a content team.
Featured
All insights
Crisis Response
Why the first hour of a crisis matters more than the first week
Most companies lose control of a story in the first 90 minutes, not from a bad decision, but from no decision.
Priya Nair
5 min read
Media Relations
What a reporter actually wants from a pitch
Not a press release rewritten as an email. A specific angle they couldn’t get anywhere else.
Marcus Voss
4 min read
Reputation Management
Building executive visibility before you need it
Waiting until a crisis to introduce your CEO to the press is the most expensive way to do it.
Elena Halloran
6 min read
Crisis Response
What goes in a holding statement, and what doesn’t
A one-page checklist we use with legal teams to get a first statement approved in minutes, not meetings.
Tomás Reyes
2 min read
Media Relations
Three embargo mistakes that cost a funding story
Embargoes still work. They just don’t work the way most founders think they do.
Daniel Okafor
2 min read
Reputation Management
What a quarterly reputation audit actually looks at
Five places your reputation is being formed right now, and how to check each in an afternoon.
Hannah Lindqvist
2 min read
Crisis Response
Why the first hour of a crisis matters more than the first week
Most companies lose control of a story in the first 90 minutes, not from a bad decision, but from no decision.
Priya Nair
5 min read
Media Relations
What a reporter actually wants from a pitch
Not a press release rewritten as an email. A specific angle they couldn’t get anywhere else.
Marcus Voss
4 min read
Reputation Management
Building executive visibility before you need it
Waiting until a crisis to introduce your CEO to the press is the most expensive way to do it.
Elena Halloran
6 min read
Crisis Response
What goes in a holding statement, and what doesn’t
A one-page checklist we use with legal teams to get a first statement approved in minutes, not meetings.
Tomás Reyes
2 min read
Media Relations
Three embargo mistakes that cost a funding story
Embargoes still work. They just don’t work the way most founders think they do.
Daniel Okafor
2 min read
Reputation Management
What a quarterly reputation audit actually looks at
Five places your reputation is being formed right now, and how to check each in an afternoon.
Hannah Lindqvist
2 min read
One email a month. Only when we have something useful to say.
What we’re seeing in coverage, crises and reputation, written for communications leaders. No promotions.
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