Halloran

A planning board with pinned pages in three columns, linked by a single thread

Services

Three disciplines.
One narrative.

Most firms sell you a strategy deck. We sell you the story landing where it needs to.

Media Relations

Coverage in the outlets your board actually reads.

We pitch, place, and follow through — trade press, national business media, and the analysts who brief them. Every pitch is built around a specific reporter’s beat, not a mass blast.

  • Reporter relationships built over years, not campaigns

  • Message development tied to your actual business milestones

  • Placement tracking reported monthly, not quarterly

What’s included

  • A target list of 30–60 named reporters, editors and analysts, reviewed with you each quarter

  • Announcement strategy and timing for launches, funding and milestones

  • Press materials: releases, fact sheets, bylines and data stories

  • Interview briefing packs and a practice session before every major interview

  • Real-time handling of inbound press enquiries

  • A monthly report of what ran, what didn’t, and what’s next

15 days

Average first placement within 15 business days of launch

A professional's hands writing notes in a notebook beside a closed laptop
A professional's hands writing notes in a notebook beside a closed laptop
Hands laying printed pages in sequence along a dark table

Reputation Management

Build the narrative before someone else writes it for you.

Ongoing counsel on how your company shows up — executive visibility, proactive thought leadership, and narrative audits that catch a problem before it’s a headline.

  • Quarterly reputation audits across press, social, and search

  • Executive visibility programs (bylines, speaking, podcast placement)

  • Sentiment tracking tied to specific business events

What’s included

  • A reputation baseline in the first 30 days: how you’re covered, searched and discussed

  • A visibility plan for one to three executives: topics, outlets, stages

  • Ghost-written bylines and op-eds, drafted in the executive’s own voice

  • Leadership-transition and announcement communications

  • Issues watch: early warning on stories, filings and online conversation

  • A quarterly audit and review with a partner

Service standards

Five commitments, written into every engagement letter.

1 partner

A named partner leads your account and is on every strategy call. Not a supervisor who appears at renewals.

Same day

Reporter enquiries are answered, or held with a clear timeline, the same business day.

Monthly

A written report and a 30-minute review call. What ran, what didn’t, and what we’re changing.

No AVE

We don’t report advertising-value equivalents or impressions as success. We report audience reach, message pull-through and sentiment.

18 max

We cap active retainers at 18, so a senior person always has time for you when it counts.

1 partner

A named partner leads your account and is on every strategy call. Not a supervisor who appears at renewals.

Same day

Reporter enquiries are answered, or held with a clear timeline, the same business day.

Monthly

A written report and a 30-minute review call. What ran, what didn’t, and what we’re changing.

No AVE

We don’t report advertising-value equivalents or impressions as success. We report audience reach, message pull-through and sentiment.

18 max

We cap active retainers at 18, so a senior person always has time for you when it counts.

How we work

A partner runs your account. Not a coordinator.

Every engagement is led by one of our senior partners, supported by a dedicated pod — not routed through account layers.

Lead partner

Sets the strategy, owns the relationship with your leadership, and is on the phone for anything sensitive. Fifteen-plus years in the discipline.

Lead partner

Sets the strategy, owns the relationship with your leadership, and is on the phone for anything sensitive. Fifteen-plus years in the discipline.

Senior counsel

Runs the day-to-day: pitching, drafting, briefing spokespeople. Most of ours came from newsrooms or in-house communications teams.

Senior counsel

Runs the day-to-day: pitching, drafting, briefing spokespeople. Most of ours came from newsrooms or in-house communications teams.

Monitoring and insight

Tracks coverage, sentiment and issues daily, and flags anything that needs a partner’s attention before it becomes a story.

Monitoring and insight

Tracks coverage, sentiment and issues daily, and flags anything that needs a partner’s attention before it becomes a story.

Lead partner

Sets the strategy, owns the relationship with your leadership, and is on the phone for anything sensitive. Fifteen-plus years in the discipline.

Senior counsel

Runs the day-to-day: pitching, drafting, briefing spokespeople. Most of ours came from newsrooms or in-house communications teams.

Monitoring and insight

Tracks coverage, sentiment and issues daily, and flags anything that needs a partner’s attention before it becomes a story.

Your options

Us, an in-house hire, or a large agency.

Halloran

Senior in-house hire

Large agency

Who does the work

Halloran

A partner and senior counsel

Senior in-house hire

One senior person, stretched across everything

Large agency

Senior at the pitch, junior on the account

Reporter relationships on day one

Halloran

Yes, across trade and national press

Senior in-house hire

Depends on the hire

Large agency

Yes, but spread across hundreds of clients

Crisis cover at 2am

Halloran

24/7 line, senior person answers

Senior in-house hire

One person, if reachable

Large agency

Usually a duty officer first

Time to productive

Halloran

2–4 weeks

Senior in-house hire

3–6 months to recruit and ramp

Large agency

4–8 weeks of onboarding

Flexibility

Halloran

Month-to-month after the first quarter

Senior in-house hire

Fixed headcount

Large agency

Annual contracts are common

Breadth of capability

Halloran

Deep in three disciplines

Senior in-house hire

Whatever the hire knows

Large agency

Very broad: paid, social, events

Halloran

Senior in-house hire

Large agency

Who does the work

Halloran

A partner and senior counsel

Senior in-house hire

One senior person, stretched across everything

Large agency

Senior at the pitch, junior on the account

Reporter relationships on day one

Halloran

Yes, across trade and national press

Senior in-house hire

Depends on the hire

Large agency

Yes, but spread across hundreds of clients

Crisis cover at 2am

Halloran

24/7 line, senior person answers

Senior in-house hire

One person, if reachable

Large agency

Usually a duty officer first

Time to productive

Halloran

2–4 weeks

Senior in-house hire

3–6 months to recruit and ramp

Large agency

4–8 weeks of onboarding

Flexibility

Halloran

Month-to-month after the first quarter

Senior in-house hire

Fixed headcount

Large agency

Annual contracts are common

Breadth of capability

Halloran

Deep in three disciplines

Senior in-house hire

Whatever the hire knows

Large agency

Very broad: paid, social, events

If you need paid media, events and social under one roof, a large agency is the better call. If communications is a daily, company-wide function, you will eventually want an in-house lead, and we often help clients hire one. We’re the right choice when the stakes are high, the moment is specific, and you need senior judgement now.

FAQ

Questions we’re asked on the first call.

Who will actually work on our account?

A named partner, one or two senior counsel, and our monitoring lead. You’ll meet all of them before you sign. The partner who scopes the work runs it. If that ever needs to change, you’ll hear it from us first, with a handover plan.

Can you guarantee coverage?

How do you price an engagement?

What’s the minimum commitment?

How do you measure success?

Do you work with our legal and investor-relations teams?

Who will actually work on our account?

A named partner, one or two senior counsel, and our monitoring lead. You’ll meet all of them before you sign. The partner who scopes the work runs it. If that ever needs to change, you’ll hear it from us first, with a handover plan.

Can you guarantee coverage?

How do you price an engagement?

What’s the minimum commitment?

How do you measure success?

Do you work with our legal and investor-relations teams?

Not sure which discipline you need?

Most clients aren’t. Describe the situation and we’ll tell you where we’d start, or whether you need us at all.

No sales pitch on the first call.

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